Minx and Alloy

I’m not really sure what to think yet about the new “Minx” line from DC comics aimed at teenage girls. I think out of all the titles announced, I’m probably most interested in “The P.L.A.I.N. Janes”, because it is being written by an established YA author and drawn by Jim “Street Angel” Rugg. I’m really curious to see if the marketing push by Alloy and the product placement in the Delia’s catalog will translate into sales. I also wonder what would have happened if the CMX line from DC had been marketed more agressively…